What is 360 Product Photography?
360 product photography is a type of sophisticated product photography which produces images that cover fields of view up to 360 degrees. With 360 degree product photography you can display every angle of a product from a single perspective.
Often confused: 360 degree photography is not the same as “3D photography.” With 3D photography, using extremely advanced lighting setups, our photographers can produce 360 degree spherical imagery, which allows viewers to see literally every angle of the product – from a seemingly unlimited number of perspectives. Due to the extensive load that 3D photography places on websites and bandwidth alike, we only recommend 360 product photography for e-commerce and internet related purposes.
How Does 360 Product Photography Work?
The fundamentals of 360 product photography are similar to still product photography – with the major difference being the addition of a turntable. We have multiple 360 product photography studios that each cater to products of a particular size. Products are placed on a professionally designed turntable made exclusively for product photography. The lighting is configured accordingly, as we do with still product photography, and images are produced according to specification.
One of the most common questions we get is: Will this work for me? Will my website support this?
Most websites and e-commerce websites do not support 360 degree photography “out of box.” Meaning, you may need to implement a few new features within your website for everything to work. We can however work with our clients to reduce load on their server or website.
For example: Clients can specify the number of images that are produced within their 360 degree spin. This is typically a trade-off between download speed and user experience. The more frames per spin, the smoother your product feels as it spins, but the longer the user waits for the images to download.
Images Per Spin: How Many Is Right?
The answer to this question is going to vary from business to business.
Here are a few things to consider:
- Compression: JPEG compression can reduce file size while maintaining acceptable image quality.
- Connection speed: mobile users typically have slower connections than those in an office/home. It is important to know if your users are on a mobile or standard device.
- Content of your page: if your page is already heavy with images and scripts, be careful not to add too much more.
- $$$: the more images per spin, the greater the cost to photograph them.
360 Product Photography Pricing